RETAIL / MIXED-USE / ENTERTAINMENT PROJECTS

Werl Outlets
Dubailand
Hangzhou CBD
7021 Hollywood Blvd
Al Rio
Kintex
La Mezquitera
Vicolungo Outlets
VMN: Victory Media Network
Westfield Sunrise
Alliance Headquarters
Animation Studio
Bernard's Restaurant
Santa Monica Place
Santa Monica Place Parking Structure
SDMR Korea
Shell/ Toyota Hydrogen Station
Sky Room North
Bjorn Eyewear 1 + 2
Boulevard Collection
Borrego Valley Foods
Braemar Country Club
Callejon
The Cascade Café @ Palm Springs Aerial Tramway
Castel Guelfo
Chongqing
Colorful Guizhou Town
Disney's California Adventure
Disney Paris
Disney Quest
Disney Shanghai RDE
NEP Japan
IperCoop
Hollywood and Highland
Renaissance Hotel Fitness Center
IAAPA Booth
Tamara Las Vegas
It's Tough To Be a Bug 3D Theatre
Jebel Ali
Plaza Mayor
Kukulcan Plaza
Lake Avenue Retail
Lancaster Honda Dealership
Leon Guanajuato
Malta Galeria
New York Sports Club
Oporto Center
Piraeus Mixed-Use Center
San Jose Art & Light Events Program
Spotlight 29 Blue Bar
Suzuki Car Dealership
TKTS Ticket Booth Times Square
Waterlights
Wired 4 Art Kiosk

plazamayor Aerial Rendering
plazamayorDevelopment Plan
plazamayor Main Retail Plaza Rendering
plazamayorMarketplace Rendering
plazamayorInterior Rendering

Following the master planning effort for the La Mezquitera District, Groupo Alcon again invited the team of Elias Estudio E and TFO Architecture to develop a strategy for the expansion and renovation of the existing Plaza Mayor Shopping Center, located in the heart of La Mezquitera, and the important surrounding land held by the Alcon Group. The results of this effort is the design team’s proposal – one that is centered around the creation and integration of multiple shopping districts within the existing retail configuration of Plaza Mayor. These new districts are overlapping and integrated in order to create the next generation of fashion and life-style shopping, entertainment, and social experiences at Plaza Mayor.

The goals of this abbreviated design effort were as follows: • To redefine and maintain the power of Plaza Mayor as the retail leader in Leon and beyond.
• To enhance and expand a successfully operating shopping mall while preserving and maintaining the continuing operation of the Center.
• To meet the increased needs of the local market as defined by the Grupo Alcon Marketing study – Groups “A” the Premium Brands, “B” the Middle Market Brands, and “C” the Local Market Brands.
• As with La Mezquitera, the design team believes the location and expansion potential of Plaza Mayor is ideal and that no segment, A, B or C should be discounted, but rather organized and adapted to the new demand into integrated and well distributed Shopping “Districts”.
• To create a new image and contemporary character for Plaza Mayor, on that will successfully blend “old and new” throughout the centers’ interior and exterior.
• To define and develop the long term and ultimate build-out strategy (Phase 3) that will envision and validate the maximum potential of the Plaza Mayor property into the foreseeable future.

PLAZA MAYOR LEON, GUANAJUATO, MEXICO Mexico
GRUPO ALCON
2011
TFO Architecture and Elias Estudio E: Retail and Commercial Concept Design